In the last 20 years, the journalist, Malu Neves, has built a solid and respected career in Public Relations becoming a reference for renowned gastronomy, lifestyle and hospitality brands in Brazil and abroad.
While spearheading the former International agency, StandPress, co-founded with her life-partner, Malu not only reshaped the dialogue between her clientele and its target audience but also enabled dozens of companies to become known and gain respect by various communication media. Likewise, her restless and strategic mind as well as her ability to secure a long-lasting network allowed Malu's PR Firm to be chosen to work on behalf of distinguished names such as Rolex, Carolina Herrera, Ambev, De Cecco and many others.
In parallel, Malu successfully acted as Director of Communication and Marketing of the Fasano Group whose portfolio comprises 25 restaurants and eight hotels. In possession of exceptional management combined with firm, astute leadership, Malu was responsible for innovating and modernizing the brand's centenary image in recent times.
A curious, experienced traveler and cultural expert, Malu rounded off the aforementioned wonderful journey in 2020 to venture into new projects and dreams: she moved to Amsterdam and created the digital platform 'Guide Me To' in which she shares inspiring, informative experiences and narratives through the lens of her own texts and photos.